How Much It Cost To Create Website For Your Business


If you have ever asked for a budget to make your website, you will surely have taken more than one surprise.
How Much It Cost To Create Website For Your Business How Much It Cost To Create Website For Your Business
How Much It Cost To Create Website For Your Business

Not because it is very expensive or very cheap, but because of the difference between one budget and another.

Why do some tell me 800 euros and others tell me 1500 for making the same website?

It is inevitable to think that one of the two is teasing you. Normally it is not like that: the two budgets can be correct.
This is like buying a car or a house.
How much does a house cost?
It depends.
It depends on where it is located. Of the square meters you have. Of the quality of the finishes. From the architect who designed it. If it includes storage or parking ...
I know that a "depends" is not worth the answer.
You have come here looking for specific figures to know how much a web page costs.
And you will have those figures, but let's go by parts.

What kind of web are we talking about?

In this post I will focus on the creation of professional websites, not websites created on free Wix-type platforms.
Here we have come to talk about serious things. ;)
Nor do I mean buying a WordPress template and putting the text as it is, but a broader design process that includes a previous analysis and a solution adapted to the business objectives.
Even the cheapest websites should meet those premises, otherwise you are throwing money.
In this article I will focus on the design of web pages in WordPress.
WordPress is the content manager that houses 30% of all the world's websites.
It's not by chance.
WordPress is constantly updated. It is super flexible and has a huge community of professionals who are continually creating products (plugins, specialized hostings, templates ...) to expand their performance.

What influences the price of a website?

There are many variables that influence the final price of a website. That is why it is so difficult to give concrete figures.
To give you an idea, here are the main variables:

FUNCTIONALITIES
It is not the same a static web page whose mission is only to display information, a website that allows publishing different types of content or that needs to process payments.
Some of the most typical features:
  • Specific types of content. To be able to publish content of different nature. For that you will need what is known as custom post types.
  • Ecommerce and payment gateway. Possibility of publishing a catalog of physical or digital products and processing the corresponding payments through PayPal, Stripe, etc.
  • Integration with other applications. For example, connect the subscription forms to your email marketing platform.
  • User registration and access. When the website has restricted content or a private area that only people who have registered or paid for that access can see.
  • Multi language. This explains itself. :)
Imagine you are a real estate agent. You may need to publish on your website the properties you sell, so that the user can search, sort them by price, etc.
The same happens if you offer online courses: you will need to publish lessons that only students can access.
These options do not come by default in WordPress, you have to add them.
Extra functionalities of this type usually involve more time of dedication, specific programming or the intervention of more specialized professionals.

CUSTOMIZATION LEVEL
In the WordPress universe, there are basically 3 types of web depending on the level of customization you want to achieve:

1. Design based on a template.

It consists of implementing a predesigned template and adapting it to the contents of the new website and your corporate identity.
This allows you to create a website quickly, but it also has many limitations at the design level and is usually not as beautiful as the demo you saw when you bought the template ...
Another important thing is that if you rely on a template you will have to create the content based on the design of that template, when the ideal is to make the design based on the content. There are nuances here, but the general rule is that.
It is true that there are templates that allow you to make vogues, but they are usually very heavy and take a long time to load. That is not good for the user or for SEO. They also include features that you will never use.
Another problem is that your website will look like many others. For example, it is seen a kilometer away when a website is designed with Divi.

2. Design based on a framework.

A framework allows you to create a website from a very basic and lightweight predefined structure. Let's say the framework is the skeleton and muscles of the web. Then it is customized by adding the skin and clothing according to the needs of the project.
This is the option that I like the most and the one I use in most of my projects. It allows me to create websites with custom designs without developing the web from scratch in terms of code. That speeds up the process and does not require investment in development.
One of the most popular frameworks is Genesis. There are many others (Hybrid, Beans, PageLines, iThemes Builder, Ultimatum ...) but with the rise of page builders (Beaver Builder, Elementor ...) less and less are used.
Do not confuse these frameworks with Avada or Divi themes. They are totally different things. If you want I can make a post on the subject.

3. Custom development.

It consists of creating the WordPress template completely from scratch. It is the most expensive option. Not only because it requires more time, but because at least a web developer and a designer need to intervene.
TYPE OF SUPPLIER
If the website is made by an agency, keep in mind that the agency must pay a structure (salaries, rents, etc.). That ends up impacting the final price of your website and makes the project more expensive. It has the advantage that the agency can offer you a more complete service. If in addition to design you need SEO or online marketing you would have it all resolved.
If the web is done by a freelance professional, the cost is reduced, since its structure is minimal. If you need the support of another professional, you can hire him for that particular project and so happy.
SCOPE OF THE WEB
A corporate web page with 5 sections is not the same as a web page with a complex structure of 20 or 30 pages.
Nor is it the same to make a new website that starts from scratch, to redesign a website that already has thousands of daily visits.
DESIGN QUALITY
In this section I not only include how beautiful the web is, but also aspects such as usability or how the information is structured. They are key aspects in the user experience and therefore also greatly influence the effectiveness of the web.
The quality is paid.

THINGS THAT ARE PAID BY APPEARANCE IN MAKING WEBSITE...

There are some services that are not usually included in the price:
  • Logo design/corporate identity
  • SEO consulting
  • Copywriting
  • WordPress training
  • Digital strategy
  • Web maintenance
My case is a bit special, since I focus on web projects from the point of view of the integral development of the brand. That is why I have a service that includes both web design and copywriting.
I think that the final result is more consistent: brand personality, design and content go hand in hand.

Let's talk about figures: how much does a website made in WordPress cost?

I have promised you specific figures, so there are some cases that can guide you the next time you ask for a budget:

BASIC WEB

basic website with a blog can cost from 800 euros if it is created from a template.
The price is easily over 1,000 euros when the design is tailored, when an agency does it or the number of pages increases.

WEB WITH FUNCTIONALITIES

The starting price for a website with some specific functionality, such as a private area, possibility of publishing different types of content or integrations with external applications, is around 2,500 euros.
If several functionalities and configuration of multiple plugins are necessary we would be talking about an investment from 3,500 euros.

ECOMMERCE WEBSITE CREATION

Following the previous logic, a basic ecommerce costs around 2,500 euros.
Beware of this, because the price does not usually include the job of uploading the product catalog to the web.

100% CUSTOM WEBS

In this case, we talk about websites that require their own system: intranets, directories, online academies, marketplaces, web with their own social network... (yes, all this can be done with WordPress). In this case do not expect less than 5,000 euros.

A CASE A LITTLE SPECIAL

There are also services like this, which includes custom design and online store functionalities at a very attractive price. How can they offer such tight prices? They can do it because they have very standardized processes and use their own tools that make work much faster.

DO YOU SQUARE THE NUMBERS?

You can find lower prices than these. Also, higher. But if you budget a website for much less than what I said, analyze it well.
If the price they give you is much more expensive, ask for references and examples of previous work to verify that the quality is in line with the budget.

And after that?
I'm glad you asked me this question. :)
The process does not end once your website is online.
Keep in mind two things:
1.    The web must be maintained. You have to update, make backup copies, keep up-to-date with news, versions and incompatibilities... If the technology roll goes, you can do it. If not, I recommend hiring someone to do the maintenance for a monthly fee. You'll appreciate it when something "breaks."
2.    Your website has an expiration date. Web pages age fast. Technologies change and your business changes. What works for you today, not in a year and a half. You will have new needs and new lines of business that will cry out for a redesign.

When is it worth leaving pasta on a website?

It is worth investing in a professional website if:
  • In your business brand image is essential. Websites of personal brand, products or services of high price...
  • Your website must become a source of income for your business through the sale of physical or digital products, online training, etc.
  • Your business has entered a new phase and your website has become old.
  • You are already investing in online marketing (content marketing, AdWords, Facebook Ads...) and your website does not generate the right conversions.
As you can see, it is a complex issue. I hope this post has helped you see everything a little clearer.
At least, the next time you ask for a quote you will already have a reference and you will not be left with a wondering face.


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