Advantages and benefits of having a web page on the Internet

Advantages and benefits of having a web page on the Internet
Advantages and benefits of having a web page on the Internet
Internet is a tool used throughout the world that allows us to access multiple resources and learn about other people with ease
The pace of technological advances requires modern tools, efficient communications, permanent updating of information, strategies and methodologies.
The speed of communication offered by the Internet and its unrestricted arrival to all computers connected to the network, making it an ideal means to meet those needs.
The Internet provides the ability to always be available anywhere, anytime.
Currently promoting yourself on the Internet is not a luxury, it is a necessity.

What are the advantages and benefits of having a website?

Today the Internet is a tool used throughout the world and allows us to access multiple resources and learn about other companies with ease.
Many companies grow exponentially thanks to their websites.

To have a good view of ​​the number of people that can reach a website, in America there are 927, 492, 299 inhabitants of which 431, 939, 479 have access to the Internet. They represent 46.6% of the population.
Without a website, the company must have its office open and answer a telephone to offer attention to its potential clients.
With a website, potential customers can find out about their products and services at any time, from anywhere with an Internet connection.

The main social activity on the Internet of the Users.
40% of the population uses the Internet
30% of Internet users are in a range of 25 to 40 years.
The day with the most activity on the Internet is Friday
The average daily Internet connection time of an Internet user is equivalent to 5 hrs.
The three main activities in the network, consisting of sending or receiving an email, information search and access to social networks.
9 out of 10 people access a social network: INEGI Mexico
Internet user activities in Mexico

What is a web page?

A Web page is an electronic document or information adapted to the World Wide Web that is generally part of a website.

Its main feature is the hyperlinks of a page, this being the foundation of the WWW.
A web page is mainly composed of information ( text or multimedia modules only ) as well as hyperlinks.
The content of the page can be predetermined (static web page) or generated when viewed or requested from a web server (dynamic web page).
Regarding the structure of the Web pages, some organizations, especially the W3C, usually establish directives with the intention of standardizing the design, in order to facilitate and simplify the visualization and interpretation of the content.

A website is more important than a business card, whether for companies, organizations, people, etc.

What is a website?

It is a collection of web pages related and common to an internet domain.
The pages of a website are frequently accessed through a common root URL called cover page, which normally resides on the same physical server.

URLs organize pages in a hierarchy.

A website is a massive organized documentary reservation that most of the time is typically assigned to a particular topic or particular purpose.

Any website can have hyperlinks to another website.

We must not confuse the website with Web page; the latter is just an HTML file, an HTML unit, which is part of a website.
When entering a Web address, such as, you are always referring to a Web site, which has an initial HTML page, which is usually the first one displayed (index.html).

The Internet search is performed by associating the DNS entered with the IP address of the server that contains the Web site on which the HTML page is searched.

The sites are written in HTML code and accessed by applying a convenient software called a web browser, also known as HTTP.
Websites can be surveyed or accessed from a broad range of tools with an Internet connection, such as individual computers, laptops, PDAs and mobile telephones.
A website is hosted on a computer known as a web server, also called an HTTP server and these can also refer to the software that runs on this computer and that retrieves and delivers the pages of a website in response to user requests.

Apache is the program most commonly used as a server and the Microsoft IIS.
A static website is one that has content that is not expected to change frequently and is maintained manually by someone or people who use some type of editor program.

There are two broad categories of editor programs used for this purpose that are:
Text editors such as Notepad, where HTML is manipulated directly in the editor program
WYSIWYG editors like Adobe Dreamweaver and Microsoft FrontPage, where the website is edited using a GUI interface and the underlying HTML are automatically created with the editor program.
A dynamic website is one that can have regular changes in the data.

What are the main reasons for a company when implementing a web page?

The strengths of a web page on the Internet are:
  • By owning a web page you will have another gateway to the company.
  • It's like a huge ad that works 24 hours a day, 7 days a week.
  • Expand your market from a local level to a national or international level.
  • Promotes communication with its customers and suppliers
  • Possibility of finding new customers
  • Generate a good image for customers.

Web page benefits

The most important feature of a page is that it increases the number of customers and the number of sales.

The main objective of a commercial website is:

  • That your potential customers reach your website
  • Let those who arrive buy
  • Let those who buy come back
So then we have to implement a website in a company that can take advantage of the Internet to increase sales, expand the market and obtain growth.

Advertising under print-media is intended for a small group of people. Nowadays the Internet is the most effective, economical and indispensable means.

By what concepts can we attract the attention of visitors?

  • Quality of the information
  • The speed ​​with which the visitor can see and find the information they are looking for.
  • Ease of access to information
  • Active site presentation
  • Compatibility for the site to be viewed from any computer or device.

Why have a website?

The importance of having a website for a company is that it can provide detailed information on catalog products, etc. on the Internet.
This avoids sending printed information to potential clients. Long calls should not be made to provide detailed information.
In addition, customers can learn about products and services before contacting them by telephone, so the company should only clear up a few doubts, close a deal or sale and do not have to invest much time in publicizing their products since the customer analyzed it by Middle of your website.

Practical advice on web page design
A useful website should anticipate the user's needs, which should have control over the site in the sense of being able to navigate freely and perform the actions you want without difficulty.
Users must be able to achieve their objectives with a minimum of effort and maximum results, which implies that from the beginning the visitor is able to intuitively use the resources offered.
The color of the texts must contrast with that of the background and the font size must be large enough.
Colors should be used with caution so that the content is readable.
Check the links periodically to avoid broken links or links to the web that no longer exist.
Users should not suffer information overload. When a person visits a website and does not grasp where to start reading, there is information overloaded.
Clearly offer users a means of contact with the administrator, this improves the opinion on the site.

Tips to maintain different parts of the web are:

The header of the site, includes only the fundamental opinions, which are well defined both in their meaning and in their representation.
Avoid large and heavy images (size) because they reduce space to put content and delay the loading of the page.
Forms, try to minimize the number of fields, do not ask for information you do not need just to have it. Filling out very long forms can make some visitors change their mind and neglect your page. Think that the shorter it is, the less laziness it gives you to fill it.
Links, ensure that the word linked clearly indicates the destination.
Background color, if the text is extensive, it is advisable to use a light background (preferably white) and dark text (preferably black).
Page loading speed, reducing the weight of the page we can make the user visit more pages in the same connection time. In a place where pages go down quickly, it is not too lazy to click on the links to continue browsing. Adding graphic elements or very complex codes only generates slower pages, so nobody will appreciate the improvement if in the end, the web takes a long time to load.
Search engine, if you have a website with many pages it can be useful to provide an internal search engine so that your visitors can move more easily and quickly find the information.


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