5 keys to start charging really for what you know and succeed Do you charge little for what you know? 'Do you think it's worth more?


IN today's world, every day there are more people who, beyond having a permanent job, carry out activities outside the office that help them obtain more income and, in the process, build their professional path.
 
5 keys to start charging really for what you know and succeed Do you charge little for what you know? 'Do you think it's worth more?
5 keys to start charging really for what you know and succeed Do you charge little for what you know? 'Do you think it's worth more?
You are likely to find yourself in this situation. As you are also likely to be a freelancer.

But has it ever happened to you that you don't really charge for what you know?

Did you ever feel that your knowledge is worth more, but do you think customers will not pay you beyond a certain number?

It is likely, it happens to everyone.

But don't worry, today I bring you 5 keys that will help you a lot.

Keys to start charging really for what you know.


Key N ° 1: Find your niche.
Finding a niche to work or specialize, will help you become indispensable in a certain area that can cause customers to value it much more.

For example, it is not the same to start charging as a graphic designer, than to start charging as a presentation designer for speakers.

Sounds better doesn't it?

Find a niche within your knowledge radius, where you can stand out and at the same time project value.

Try to exploit that niche as much as you can and position yourself in it.



In other words:

Think like a medical specialist in some branch of medicine. Obviously before a vision problem, someone prefers to go to the eye doctor than to the general practitioner. (And he will also pay that specialist more)

Key # 2: Think about how to sell your profits, not your work.

People buy things because they meet needs and those needs met come in the form of one or more benefits that a product or service has.

What would be the benefit of hiring you instead of a similar competitor?
Why would they pay you more than someone else who does the same job?
Many media have interviewed me several times on the topic of social networks and for that reason many see me as a specialist in social networks.

 What would be the benefit of hiring me instead of hiring another?


That they know that they are with a person who is influential and a reference in the subject, so they will have the assurance that I am not an amateur or someone who is starting. My career in Social Media began in 2009 when I opened my first blog. (It's already 10 years)

 
Key N ° 3: Be selective with your clients
It is very important to understand how to choose customers.


It's not about choosing customers who pay you more compared to customers who pay you less. It's about choosing clients that you know will listen to you , follow your advice to the letter and look for the results without taking 100% responsibility for that achievement.

As a consultant, many have happened to me that a client hires me to do a coaching and then not follow any of the lessons provided.

The result? None.

And this affects you, because you can't show that you really do valuable work.

It also seeks to choose clients who are in tune with the type of work you do, who understand it and who really feel the need to work.

It would be useless to take as a customer someone who does not believe in social networks, so that you create a social media plan and then follow up.

It is very likely that this client will never follow your advice and finish without obtaining the results that he "believed" to obtain.

The result? Again none.

If you really want to start charging for what you know, then, look to work with clients that complement you.

Key N ° 4: Demonstrate how to apply knowledge

You may know a lot about a particular topic, but if you don't know how to transform that knowledge into action and results, then you are failing.

And believe me, many people don't know how to charge their customers well, because they can't prove this.

To start charging for what you know, you must be able to demonstrate that you know how to get results.
However, since 2009 I am a blogger and I must recognize that in the last 3 years I really learned how to channel all knowledge into results.
In summary: 10 years of knowledge, 7 years without knowing how to obtain results and 3 years of experience with good results.
Isn't that amazing?

Key No. 5: You have to do personal marketing.

In this fifth point I wanted to emphasize the importance of doing personal marketing.

It doesn't matter if you do graphic design, photography, consulting, event organization, repair vehicles or clean chimneys, nothing you do can really help you start charging for what you know, if you don't know how to sell yourself.

In marketing we have a very hard phrase that says:

IF THEY DON'T SEE YOU, YOU DON'T EXIST

On issues of starting to charge for what you know, I have another.

IF THEY DON'T SEE YOU, YOU'RE CHEAP

It will be hard, but it's true. Doing personal marketing will help create an image, project a more professional level of work and even bring you benefits.

You have to do personal marketing. It's that simple.
I hope you liked this article and that you really take advantage of these 5 keys to start charging for what you know.
Read also: Do you charge for what you do or do you charge for what you know?

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