SEO On-Page: Basic web positioning guide for your blog

What is the value of SEO On Page and Off Page for your Blog? Have you asked yourself this question when you have started to create your blog? If you have not done so, you should something now.
SEO On-Page: Basic web positioning guide for your blog.
SEO On-Page: Basic web positioning guide for your blog

Now, let me tell you the reasons you should do something about the SEO on page of your website in this post.
If you start working on your blog the first and most important question that will come to mind is: What will I write on it? That is to say, contents are what I will publish on it.
Almost always, and then the second and third questions naturally arise: How to get more readers?How to improve the SEO On Page and SEO Off Page of my website?
The problem with which we usually find ourselves here is that many of us do not consciously go to that third question.
That is, we spend almost all our energy just to write the content of relative quality (for the target audience or the audience we are addressing).
That is something that is very good. But what if readers don't easily find those articles?
It is a fact that having a relative offline prestige, and / or a good social media strategy, is not enough to provide the visibility that our blogs would need. In case you still knew, content cannot always be easily viralized on the Internet.
In all cases, our posts will require invaluable support from different search engines (Google, Bing, etc.), to be found by our potential readers.
This is where SEO On Page and Off Page comes into play: this means that we should try to position our blogs, and their contents, in those search engines.
Here is an example of my own experience:
Currently, my blog (with more than 5 years of life) has traffic that oscillates over 10,000 visits a day, of which it obtains approximately 70% thanks to its search engine positioning. Given that my blog is not that of a brand of a company known or capable of attracting traffic on its own, as can happen in other sectors or cases, it's great.

What is SEO On-Page and what is the difference with SEO Off-Page? 

I could read in a post on "The Moz Blog" a great explanation about what this SEO On Page is and I want to share that same explanation with you because I think it can be very useful:
Search engines cannot read a web page as humans do. That is why it is necessary to incorporate structures and clues, in terms of the meaning and theme of our content, so that they can understand it better. Together, all this optimization within our blog helps provide the search engine with the most relevant element or keyword, so that it more easily matches the queries of our potential readers.
So, without wanting to go too far through the branches, and looking only to provide a simple definition that can give you a better idea of ​​the subject, we could say that the main differences are:

SEO On Page

They are all those actions that are carried out within our website or blog to optimize your search engine positioning (which we will talk about below).

SEO or Off-Page

We denominate like this to all those actions that are realized of external form to improve the presence of our web or blog on Internet (Link-building or incoming links, monitoring of links, relevance in social media, etc.).

The importance of SEO On Page for the success of a new blog 

Did you know that a very high percentage of blogs fail before their first year of life? The reasons are of course many, but the one that has more weight is not having relevant traffic.
It does not mean so much to bloggers in the Online Marketing sector (who may have that basic knowledge), but rather to all those of you who have a blog and that you will surely have heard about web positioning or SEO on-page, although not You know very well what it is or how it is achieved.
I consider myself a blogger who seeks above all the visibility and empowerment of my personal brand on the internet by publishing content. At the end of the day we live from and by our readers, do you know anyone who continues their blog without having an audience?
What I tell you is the key to everything that led me to investigate and be interested in web positioning. At that time I decided to learn what it is and how to improve SEO On-Page in my own blog. That was the trigger to be a professional.
In my opinion ... if you do not have great knowledge about web positioning, nor can you hire someone, the best option you have is to optimize things a little more in your content and written blog (on-page SEO).
Because what can happen outside (off-page) are issues farther from your control and that you may see later when you hire a specialist or have much more experience.
Then, the basic understanding of this SEO on-page positioning techniques will help us to better detect the signals, as regards the optimization of our content and blog.
Because for those who are new to this blogging, those elementary notions about SEO on-page will be ideal to take good habits from the beginning and adopt them in their standard routine as bloggers or bloggers.

Mega SEO On Page Guide for bloggers who want to appear on the first page on Google

Next, I will show you 21 tips with which you can better position your website.

1. Choice of keywords 

Finding or searching for the keywords that best describe your content is one of the first steps to start with this SEO optimization on-page.
You should take into consideration the amount of competition that a certain keyword has and the way in which your potential readers will look for the theme of your post. In the same way, we will make the reader think that we are not talking about a single word in the literal sense, but that our keyword can also be an important phrase or group of keywords.
There are free tools that are very easy to use, that can help you choose these key terms better. Here are two of my favorites keyword search tools:
A very simple trick is to use Google itself as your ally because when you start typing a word in the search bar, before we finish, the search engine itself will show us different suggestions that can complete the sentence we are writing.
SEO On-Page: Basic web positioning guide for your blog
SEO On-Page: Basic web positioning guide for your blog

Another option is to look at the related searches that appear at the bottom of the page (who is better than Google to give you advice on the most relevant keywords).

2. Content title (very important for SEO on page)

I do not want to get into a debate about who is first, the egg or the chicken, but, according to my experience, content with a text well optimized for SEO is not positioned equally if its title is not too long.
It is important to use our most relevant keyword in the title and as far to the left as possible.
In addition, Google will not show in the search results more than the first 60 characters (so it is important not to extend too much in them).
»You may also be interested: Positioning and digital Marketing

3. Friendly URL

The URL is also a way to describe your content so that search engines better interpret the terms you try to position your content.
These URLs must be friendly, that is, not include unnecessary symbols or numbers.
At the same time, a good URL must be precise (although without being very descriptive), relevant and, above all, include your keywords. The second and the third one is the best to use for better SEO result.
SEO On-Page: Basic web positioning guide for your blog
SEO On-Page: Basic web positioning guide for your blog
Be careful with spelling errors, a title can be corrected at any time and will have virtually no impact, however, a corrected URL will cause the previous one to stop working wherever it is.
The specialists recommend the personalized option and without prepositions or words or other things: (this is something that I have to improve a little more in my case).

4. Title tag H1

This is the highest level HTML title tag and that most websites or blog associated with the main title of the post.
Search engines will also pay special attention to those tags H1, H2, H3 ...
Always keep in mind that you should only use a single H1 per page.

5. Subtitle labels H2, H3, H4 ...

They are a complement, not a repetition of the main title. They serve us to subdivide, according to sub-themes, our text (don't forget to include keywords in them).
Also, well used with an appropriate size, typography and format are helpful for readers who like to scan content rather than read.

6. Density of keywords

We must add keywords less than 1% of the total words of the post.
In my blog, I usually use a density between 0´6% and 0´7%
But not in any way, but in the most natural way possible. To do this, use synonyms and related or similar terms that are semantically linked to the keyword by which you try to position your post.
Google, especially with the Hummingbird update, put much more emphasis on semantic search, so it is a key aspect to consider when defining what terms to use.
In short, try not to fill your content with repeated words or phrases.
Remember that you not only write for search engines but also for people to read you. A very repetitive text, or with those keywords placed with a shoehorn, will end up being boring and will tire your readers, increasing the percentage of dropouts (or rebound effect) of your blog.

7. Include keywords in the first 100 words

The search engines give greater relevance to the first and last paragraph of your post, therefore, you should put more emphasis on including in those sections the keywords by which you want to position your content.

8. Consider the extent of your content

The more extensive a post (over 800 words) the better it is positioned, especially for very competitive keywords.
Although if you do a search on Google, you will also find in the best positions content of fewer terms. Certainly, in this aspect there is some controversy since certain contents are true that they can position for fewer words.
However, under my experience, the greater the number of words, the greater the number of terms or keywords I can position in a post.
That is why I bet to improve my SEO On Page, for the quality, naturalness and many words so that the posts published in my blog usually contain more than 2000 words, without going any further This one you are reading contains more than 3,300.

9. Meta description

This is the block of text shown in the Google results next to the URL and the title of your post. It serves to encourage your audience to click on it and read the rest of the article (it is an opportunity to sell it).
The number of characters shown so far was 156 on desktop devices and 115 on mobile devices.
However, Google has changed the rules in 2018, so that it will decide in which situations it shows the title and meta description as we have written it, or modifies them depending on what the user is looking for.
It will also decide in which cases to expand the number of characters up to 300 on desktop devices and 150 on mobile devices.
SEO On-Page: Basic web positioning guide for your blog
SEO On-Page: Basic web positioning guide for your blog
In this image you can see the snippet of the meta description as it has been written and should be seen in the search engine.
With this image that I show you, you can check how with these changes that Google has made, 300 characters are now shown and it is who decides to show another text other than the one I have previously defined.
On the other hand, in the case of and other web platforms, you can use plugins like SEO Yoast that will allow you to customize this Meta description.
In those who do not have this option (as is the case of that description is taken from the first paragraph of your text (keep that in mind and customize those first characters).

10. Use multimedia content

Videos, photographs, infographics, presentations, etc. They also position themselves in search engines, providing other ways to publicize your content.
Besides, these contents also serve to make your post visually attractive, increase the time spent on the blog and lower the bounce rate. That is, they improve the SEO on-page of your website.

11. Optimize images

It handles files of small size or weight, preferably less than 100 kb (for example Photoshop has a function that reduces almost 60% of the resolution without losing quality).
This will also help us with the loading times of the blog.
Also optimize the URL or give an appropriate name to the multimedia file, always better position:
Incorrect 208566184.jpeg
Correct sell-social-networks.jpeg (the name of that file must also have keywords).

12. Title and Alt tags in the images

Properly complement the Title and alt tag in our images, it is undoubtedly an on-page SEO technique that improves the results. They allow search engines to understand what those photos are about.
If you don't, take the file name from default.
13. Improve bounce rate
The average duration of a visit and the amount of post that these visitors read directly affect the bounce rate and the SEO on-page.
Having a very high percentage negatively influences our organic positioning.

14. Internal links

Including internal links that point to others of our posts is another important aspect to have within the factors that influence SEO On Page.
That way we will be able to carry web traffic while transmitting greater authority to those other pages or posts to which they link.
Keep in mind that good use of internal links also decreases the rebound effect of the blog.

15. Blog loading speed

The loading speed of a website is an SEO on page factor that is very important. That is why it is necessary for our blog to load fast enough so that we can get a good score on this factor.
A very important and key factor for the improvement of loading speed will be the choice of good hosting.

16. Outbound Links

Suggesting other relevant external sources of information, which provide a complement or more data on the subject, indirectly improves the quality of our content (added value).
Google recognizes these outbound links and includes them among the reasons that improve your search ranking.
An advice:
It is better if you configure these links to open in a new window that way your blog will always remain open in the browser and again you will be favoring reducing your bounce rate.

17. Blog adapted to mobile devices

Your blog has to be an adaptive website for different mobile devices (responsive).
At present, mobile traffic has increased significantly and the number of searches carried out from mobile devices already exceeds those carried out from the desktop, consequently, readers also demand a good experience of use on those devices.
And of course Google is aware of this and the importance of mobile traffic, which is why it has included it among the requirements to rank a blog in good position.
That is, what a few years ago was nothing more than a mere recommendation, today is a must for a better SEO on-page.
That is why, for some time now, AMP technology has been implemented, driven by Google itself.

18. Categories for your blog

Most web platforms allow you to add categories to your blog to help organize your articles.
Sorting posts by topic, and not just chronologically, will make it easier for your readers to find more content than to continue reading.
With a good and orderly strategy of categories you will take more traffic to other related articles and improve the bounce rate.
But, if you don't have a lot of content or you don't know very well how to estimate this topic of the categories, it is best not to index them. By not indexing the categories, you avoid duplicate or scarce content in your URLs.

19. Send a sitemap of your blog to Google

The sitemap (or map of a website) makes it easier for search engines to index your blog.
It is said that they are not very decisive when it comes to positioning a content, but it is advisable to create and send that sitemap to Google to speed up the indexing process.
You can create them yourself using a tool, or automate it with plugins, and then send it to Google through Google Webmaster Tools.

 20. Publish regularly

The ideal is to publish every day, maybe yes, but, according to my personal experience on these topics, it also reaches us with a minimum of 1 or 2 posts a week.
At the beginning of the blog I published 2 or 3 times a week, but (for reasons mainly of time) I currently only write an article weekly.
The truth is that I have not noticed a drop in traffic, but quite the opposite, I have been increasing my visits constantly throughout these years.
I must also be honest with you and note that I already had more than 300 articles written previously to lower the pace of publication and that they help make up for things. So, the best thing in this case is to be patient and work hard and regularly on your blog.

21. Use bold and italic

Apparently Google does not pay as much attention as before to the keywords or phrases that are placed in italics or bold, although there is no consensus on that issue, some say yes and many others say they do not influence SEO on page or positioning of a post.
But, personally I think it is not harmful to use them from time to time to highlight the importance of a sentence, obviously without harming the easy reading of that content.


I hope you do not panic about the extension of the post, is that I did not want to stop explaining all the points in a detailed and simple way that you understood well, because a good SEO strategy on page with the passage of time can influence a significant improvement in the positioning of your entire blog, providing a lot of traffic and increasing the online visibility of your content and your brand on the Internet.
Do you know any other important factor of SEO On blog, website or Page that any of us should learn?
Leave us a comment to expand the knowledge on the subject.

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