Pre-roll ads, the digital advertising format that puts more money in the piggy bank

According to a recent BVDW study presented under DMEXCO, pre-roll ads are the digital advertising format that attracts the most advertising investment.
Pre-roll ads, the digital advertising format that puts more money in the piggy bank
Pre-roll ads, the digital advertising format that puts more money in the piggy bank

Digital advertising continues to rip the pockets of advertisers, many of whom contemplate, not in vain, this format as their right eye. According to a recent study carried out in Germany by the Federal Association of Digital Economy (BVDW) and presented in the framework of the DMEXCO fair, in 2019 the investment in digital advertising (in its display mode) will hit a stride of 9.7 % to reach 3,600 million euros in German lands.
In 2018, digital advertising spending was significantly lower in Germany, from "only" 3,300 million euros.
According to the BVDW, the advertising display continues to be a real hotbed of growth in advertising that benefits from the growing and increasingly intense use of the Internet, the absolutely disruptive changes that are currently taking place in media consumption and the overwhelming Chemistry of this advertising formula with innovation.
Among the multiple types of display advertising that make their way into the network of networks, pre-roll ads are the most avid capturing investment and in the last year they registered, in fact, very high growth rates.
Beyond the pre-roll ads, also the large-format display ads, especially suitable to entertain the consumer with phenomenal brand experiences, hit the stretch noticeably over the past few months.
On the other hand, the BVDW observes in its report a general tendency among advertisers and publishers to bet the ads marked acceptable by the Coalition for better Ads.
Advertisers and publishers also give more and more importance to technical aspects, but extremely relevant to bellow the effectiveness of display advertising, such as loading speed (essential to give brightness and splendor to the "user experience").

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