Google will not include advertising of experimental medical techniques or without scientific endorsement

"They can pose a health risk and we believe they have no place in our platforms," they explain Google has announced that its new digital advertising policy prohibits the inclusion of advertisements that sell biomedical or scientific-based treatments, as well as medical techniques that are unproven or experimental, such as most stem cell therapies, genetics, cell therapy and therapies.
Google will not include advertising of experimental medical techniques or without scientific endorsement
Google will not include advertising of experimental medical techniques or without scientific endorsement

The new policy also includes treatments based on basic scientific findings and preliminary clinical experience, but currently do not have sufficient formal clinical evidence to justify widespread clinical use.
"Many times these treatments may pose a health risk and we believe they have no place in our platforms," they lament, while clarifying that such restriction "will not affect clinical trials.” In addition, they will ensure that they will continuously to support and encourage doctors and physicians to promote their findings and research with the public.
As new findings come to light and regulatory bodies oversee their development, the company will continue to evaluate its policies and make updates as necessary. "We know that there are also good actors in this space, who carry out important research that can lead to great medical advances," they reminded.

Expert Support

This decision is taken after, on the one hand, confirming that "experts in this field support such restrictions”, and that in recent years there has been an increase in the number of personnel trying to misuse their platform by taking advantage of others and offering to them deceptive and unproven treatments.
«Digital advertising helps make the Internet a place open to everyone, allowing billions of people to ask questions, find answers and discover new ideas. We know that the digital ad ecosystem can only thrive if it is a safe and reliable place for users,” they say.
For his part, the president of the International Society for Stem Cell Research, Deepak Srivastava, has welcomed the new Google policy, stating that “it is a very necessary step to stop unscrupulous marketing of this type of treatments such as unproven stem cell therapies ».
“While stem cells have great ability to help us understand & treat a wide range of diseases and health issues, most interventions with them remain experimental & should only be offered to patients through well-regulated clinical trials. The quick and premature commercialization of unproven stem cell products is threatening the public health, its confidence in biomedical research & undermines the development of new legitimate therapies,” He said.

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