Maintenance and Content Management



 
web content management and maintenance 
The web, unlike a brochure or company catalog, is live support, which must be fed with new contents and functionalities. If proper maintenance is not done, the website will become obsolete and lose interest for the user. The problem of many companies, especially SMEs, is that once they have made an effort to create a website, they are helpless, without the means to keep their Internet project "alive." When a company is embarked on the project of creating a website, it usually has enough work to think about subsequent needs.
An excellent option to avoid this situation of "helplessness" is to use content management programs -more known as CMS (Content Management System ) -. These are tools that allow people without computer knowledge, publish, update, modify, delete or add new content (texts, images, videos, etc.).
The CMS allow programming modules or extensions (plug-ins) to complement any function, so they have great flexibility of adaptation for almost any type of web. They serve not only to manage content but to develop the web completely. However, just as content management is straightforward, developing a website with a CMS requires more advanced technical knowledge and know the tool very well. It is advisable to leave this in the hands of the computer consultant.
The complete content managers have numerous applications for blogs, chats, classified ads, forums, document management, FAQs, links, databases, generation of newsletters, photo gallery, search engine, site map, management of customers, orders and stocks, security systems, etc.
There are also very good CMS that are free like Joomla or Magento - also WordPress and Blogger as content managers for blogs or simple web pages. They are open source programs; this means that the software that supports them is developed by the virtual community of programmers who voluntarily collaborate in its creation and improvement. In these communities, both programmers and users help each other to resolve any questions and, thus, improve the benefits of the program. For the two CMS as mentioned earlier (Joomla and Magento) the communities, are www.joomlaspanish.com and www.foros.mgnt.es.
Effective websites are active websites, focused on the user and adapted to the Internet environment, very different from other advertising media such as the press, television, etc. They are webs that create and maintain the so-called «Companies 2.0», as opposed to outdated, passive, introspective and non-adapted models that are those that represent the so-called «Companies 1.0».
When the first websites appeared on the Internet back in 1995, and until 2000, almost all the websites of companies were passive, limited to offering information unilaterally to Internet users. It was about companies 1.0. They downloaded information from their catalogs on the web and added some additional information about the company, with a corporate language. In the year 1995, there were a total of 45 million Internet users in the world and 250,000 websites. Tim O'Reilly coined the Expression Web 2.0 in 2001 to refer to a new type of collaborative webs in which users participate with their comments, their proposals, their ideas, and companies listen and consequently offer and adapt their offer on the Internet to the needs of users. They are Companies 2.0. In the year 2010, there are more than 1.
Today both models 1.0 and 2.0 coexist, but only the latter is effective. The film Field of Dreams tells the story of a farmer from Iowa (USA) who is alive Kevin Costner and made famous the phrase "Build, and it will come," referring to the construction of a baseball field attract a great figure of that sport. In the Internet world, unfortunately, this appointment is not fulfilled. With millions of company websites and, therefore, a great competition, it is not enough just to be; you have to do it in such a way that visitors are attracted and above all customers that increase business volume. It is not about being, but about listening, sharing, focusing on the user and then selling.
The creation of a business website requires an effort, possibly more in time and dedication than in economic resources, and must be done in a planned manner. For this reason, in this website, a simple and practical methodology is exposed to create a business website that is effective in eight steps, from the choice of the business model to the digital marketing plan and the analysis of results. The following articles delve into the key aspects of this methodology: content, usability, design and digital marketing, to achieve a web 2.0 business model that manages to attract views and get customers.
It is necessary to emphasize the importance of collaborating as much as possible with the IT consultant and involving the entire company in the development of the web. It can not be left in the hands of a single person and, even less, exclusively in the hands of the computer consultant. The role of the manager is fundamental. When the management of the company becomes involved and commits to the project, not only is progress more rapid but the result is usually a more effective web.

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