Key Steps in Creating a Website



The company must be aware that the development and management of the Site requires a shared commitment with the project development staff.
Web pages are how many companies are present on the Net. However, the proliferation of these websites has meant that many organizations develop B2N or Business-to-Nobody (Business for anyone).
How to get a company to be present on the Internet in an efficient manner and that its actions reach the largest number of target audiences?
For some time now, the Internet has gained a special prominence and, both in the media and in events of various kinds (fairs, congresses, seminars, conferences, etc.), businessmen listen, with a mixture of surprise and expectation, how various groups encourage them to start exploiting electronic media and, in short, the opportunities that the Internet offers.
In this regard it is noteworthy that despite its use has been a major boost in generating use of the Internet, the Internet is not built solely by the WWW ( World Wide Web ).
Other services, such as e-mail, discussion lists, news services, remote access, file transfer, interactive conversations in text mode or voice and video on the Internet, can also be used by companies to optimize your business processes.
"The network has its own characteristics, so you must have a high knowledge about the Internet to exploit its particularities fully."
However, as more and more companies decide to be present, there is an increase in organizations that carry out a type of electronic commerce that is still not talked about too much: The B2N (Business-to-Nobody) or another way, the presence of the company on the Internet without their actions reach anyone.
The company has to be aware that the development, launch, and maintenance of the website requires a commitment on the part of the organization and the selection of the appropriate professionals for the tasks that this entails.
Until not long ago, the development of a Web page seemed linked to the computer, which, through a simple language and, where appropriate, a complex program, developed a website with some explanatory text.
However, derived both from the technological advances and the more excellent knowledge of the environment by the users and from a large number of Web pages competing with each other to capture their interest, other aspects also become essential at present.
For this reason, the team of people in charge of the Web project must be composed of specialists from different disciplines:
        Marketing
        Commerce
        Art directors
        Staff in programming
        Graphic design
        Multimedia.

However, on the Internet, it is not enough to transfer to the virtual world the ways of making the physical environment.
The Network has its own characteristics, different from those of other means of communication and commercialization and, therefore, the members of the aforementioned multidisciplinary team must have a high knowledge of the Internet to be able to exploit its particularities fully.
However, the needs of a large number of companies do not justify the maintenance, as part of the organization, of this team dedicated to the tasks derived from the Web page.
For them, the appropriate alternative would be to hire the services of an Internet-oriented technology consultancy and marketing consultancy and online advertising, with sufficient capacity to adapt to the needs of the company and present the most appropriate solution.
However, even in this case, the company must work closely with specialists to ensure that the website, which in the future will expand its horizons, perfectly fits the objectives pursued.
For this reason, it is convenient that someone from the company knows the main aspects of the different steps that must be overcome in the development, launch, maintenance, and promotion of the Web page.
Goal setting
Companies that consider having an Internet presence must first establish the objectives they expect to achieve with it and what their capacity is to assume the commitments that the Web adventure will imply.
For this reason, any project that arises on the Internet must respond to specific objectives determined in advance depending on the budget, the needs and characteristics of the company.
Objectives that companies must pursue with their presence on the Net.
        Reduce the costs of promotion and communication
        Advertising purposes
        Capture new consumers
        Serve as support for the sales channel
        Acquire experiences in electronic commerce
        Customer Support
        Offer updated information
        Get image
        Strategic positioning
        Generation of databases
        The attempt of powers the international presence
        Reduce costs in business processes
        Marketing one-to-one
Identification of the target audience
In the development of the activity of the company, in addition to current and potential customers, there are various public that, with their actions, can affect the better or worse compliance with the objectives.
For this reason, the company must establish which group the recipient is of the information that will be transmitted through the website.
The possible public of the organization can be divided into:
        Interns: members of the organization
        External: distributors, suppliers of products or raw materials, suppliers of services and financial providers, current customers, potential customers, competitors, administration, political-social group, business and professional associations, media and society in general.
In addition to establishing the public that the company wants to reach, we must analyze its characteristics and needs, as well as the habits, resources, and experience it has regarding the Internet.
As can be seen, the choice of the target audience will have a direct impact on the content, design, and promotion of the website.
Choice of a domain
Machines connected to the Internet have a unique and unrepeatable numeric address (numbers from 0 to 255 separated by points), called " IP address," which is used to communicate with each other.
However, the numerical addresses are difficult to remember, in such a way that another way of communicating through the machines was devised, which would be easier for humans: putting pseudonyms or " domain name."
So, someone who wants to access a company's page does not need to remember the numerical combination 208.134.241.178 but can memorize more easily the following: cocacola.com
Until not too long ago, the domain was nothing more than a tool that allowed Internet users to access Web pages.
Although it continues to fulfill this task, the proliferation of Web pages and the commercial objectives pursued by many of them have caused the name of the domain to be an element whose choice is important.
Otherwise, it could become a barrier to entry to the Web page, especially when access is done manually.
Both individuals and organizations have the possibility of having a Web page on the Internet without having to acquire their own domain. Some suppliers allow hosting the page for free.
However, this circumstance hurts commercial companies since, normally, the direction that will have to be introduced to reach the pages that accept this alternative will have an aspect and dimension similar to the following:
http://www.sample.com/example/cocacola
In this case, the domain name is that of the provider, and the rest of the address (separated by bars/) are the directories of your hard drive where the considered page is hosted.
As you can see, the company that has an address of this type is making it difficult for people who are interested in its contents to memorize it and, in consequence, manual access to its page.
For this reason, for a corporate website, the logical thing is to try to get a domain name of its own and usually, that matches the name of the company.
In this way, the address http://www.cocacola.com is much more accessible. However, this is not always possible, since it may happen that some other person or organization already has the domain desired by the company.
There are numerous cases of companies that are immersed in a legal process to be able to have domains that according to their criteria should be assigned to them but belong to other companies or individuals.
"It is important that a corporate website gets its own domain name, which matches the name of the company."


Reactions

Post a Comment

0 Comments