All You Need to Know Before Buying a Domain and Hosting Your Website.




Domain names must be purchased from an authorized entity for issuance. The supranational organization ICANN (Internet Corporation for the Assignment of Names and Numbers) is responsible for the technical management of the Domain Name System (DNS) and, also, determines which companies can be registrars of first level domains.
This organization does not deliver the domains but has delegations all over the world. Actually, the Domain Name System distributes the management among different sub-administrators.
It is at the highest level of the Internet hierarchy where the first level domains are located, under which second-level domain names can be registered.
Within this category, and although they are not the only ones, the following can be mentioned because of the importance they have from the business point of view:
       Some generic domains such as " .com " (organizations of a commercial nature), " .org " (non-profit organizations) and " .net " (organizations dedicated to Network activities). They can be hired through any company authorized by ICANN.
       Geographic domains (two-letter domains corresponding to the ISO-3166 code of each territory as " .it " (for Italy), " .ar " (for Argentina), " .cn " (for China), " .mx " (for Mexico), etc.
       In addition to these, on November 16, 2000, another seven new domains were approved by ICANN (out of 44 nominations submitted). These domains are specified in the following: " .biz ", " .info ", " .aero ", " .coop ", " .museum ", " .name " and " .pro ".
Elaboration of the Website
"The best thing would be for the company to be imaginative and to be able to offer something that gives it a difference valued by its public concerning the rest of existing offers on the Internet."
Once the moment to design the Web page has arrived, it will be necessary to take into account a series of considerations:
       It has to be useful for the recipient, which is why the correct choice of the contents that are going to be included on the website is particularly important. Internet users have complete freedom to choose the pages they wish to access. For this reason, even assuming that the company was able to generate a first view of your website using the most appropriate tools for it if its content is not attractive to the user, this visit will be short and, possibly, will not repeat it. Therefore, before designing the page, the company should make a deep reflection on what may be those aspects that interest your target audience and that would motivate you to access the website, in order to include them in it. Among these aspects, we can mention the news of interest, resources of the sector, product catalogs, search engines, contests, discussion forums, newsletters, statistics, etc. However, the best thing would be for the company to be imaginative and be able to offer something that gives it a difference valued by its audience concerning the rest of the existing offers on the Internet.
       Elements that make the visit attractive and coherent with the corporate image must be incorporated into the page. However, this attractiveness is subject to the technological limitations that the Network currently has. For this reason:
o   The size of the Web page must be optimized. The designer of the page has to take into account that certain elements can cause the time necessary for it to become excessive. In this case, it is possible that the Internet user decides not to wait and does not visualize the Web site.
o   You should check how the different elements included in the page work with the browsers most used by Internet users, since they use a slightly different technology and, as a result, the visual appearance of the pages can vary from one to another.
       In addition to attractive, the visit has to be comfortable, so it is important to trace navigation routes. The page must be structured in such a way that at no time hinders the access of the Internet user to its different parts.
       The periodic updating of the contents becomes especially important if you want to get new visits from the recipients in the future. It is a mistake to think that the efforts that should be devoted to a Web project ends when the page is already published. Its revision and updating must be constant, with the aim of generating repetition in the visits.
       Interactivity must be enhanced, which can also provide the company with greater knowledge of the motivations of its audience, the contents that interest it, etc.
"It is a mistake to think that the efforts that should be dedicated to a Web project end when the page is already published."

Website hosting
Once the Web page is created, it will be necessary to hire a hosting or accommodation.
This is the place where the website will be placed for publication on the Internet so that users can access it through the Internet.
Once it reaches this point, the company has different alternatives:
       Virtual hosting: it is rented or given by any service provider and even some websites. The advantage that presents is the cost (since the service is shared with other companies), but the control that is had on him is null.
       Having a server of your own: control over the server is total, but it is costly and, frequently, only large companies can make this investment.
       Dedicated server: it is a rented server, but dedicated to the exclusive use of the company. The critical thing in this alternative is to choose the right provider.
However, the efforts that should be devoted to a Web project do not end once the page is published to be consulted by any Internet user interested in it.
First, if you want to generate traffic to the website, the company must initiate a work of website promotion may encompass actions both outside the network (off-line) and within it (online).
Second, if it is intended that recipients repeat visits to the page in the future, the company will have to make an effort to stay informed about what are the contents that interest them, with the intention of incorporating and enhancing them in the continuous Updates and revisions that people who frequent this medium demand. In this way, the company will avoid having to pronounce in secret:
"We have a Web page, but almost nobody has access to it."



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